Our Story

“At the age of 21, my friend gifted me a jar of honey. Now, I’m not a fan of honey but I was excited about this one because this jar came with a note at the back that said, ‘This uni-flower honey is made from the nectar of a unique species of flower, found only in Kangra valley, Himachal. We have made this with utmost care and attention so you can taste the natural sweetness our land has to offer.’ I immediately started smiling about the flowers, the valley, the people and most importantly, about what I had just learnt.”

This is how Nazariya was born- to bridge the gap between the urban youth and the eroding cultures of India through information.


some of the finest and most creative hand made solutions by India, for India!

What we do

Our Mission

To preserve the rich heritage and indigenous cultures of India, one art form at a time.


Our Vision

In this world of digital art and 3D printing, Nazariya is a movement to bring us closer to the beautiful world of Indian Folk Art. It si an effort towards not just reviving dying and extinct Indian artforms, but also towards making them relevant in the contemporary world.

Nazariya aims to bring out the subtle message behind these artforms; the message of unity, brotherhood and community. This is Nazariya’s way of taking you to an incredible journey into India’s past, helping us create a new future.

Our Team

We’re a team of researchers, artists, writers, performers, storytellers, trainors and creators.

Dr. Gautam Chatterjee, Co-Founder at Nazariya

Advisor at Media Centre, IGNCA, New Delhi 

“We wanted to look at all of culture as a studio. Nazariya was born as the perspective of that culture.” – Gautam Chatterjee, Co-founder at Nazariya

Raghvi Khurana, Co-Founder at Nazariya

A design strategist and visual communicator who has spent 4 years researching, learning and working closely the rural communities of India.

“Nazariya was established to bridge the gap between the rural Indian traditions and the urban Indian diaspora.” – Raghvi Khurana, Co-founder at Nazariya

Mukul Goswami

Co-Creator and Youth Ambassador

Prateek Srivastav

Information Manager

Deepak Gudage

Bangalore City Ambassador


What our customers say about us?

“Art is what brings light to a world that’s broken and embraces grief in its entirety.

I am glad that organisations like @nazariyaofficial are doing everything in their capacity to bring out narratives that matter. I hope that the hope remains.”

Bhawna Khattar, Delhi


“He had a twinkle in his eye when he explained how he makes the calligraphy pens. That’s what art does to an artist, it brings love, it brings patience and it brings meaning. ”

Sanjana Govindan Jayadev, Bangalore



I participated in this experience to support the cause of Nazariya. Young, vibrant team that steals your heart. The senior calligrapher is probably one of few that have mastery over free-form, live calligraphy demonstration. A treat for those similarly inclined.

Shabnam Ansari, Dubai, UAE



Work with us

We work with individuals who are curious to learn each day and passionate about driving social change. Your efforts at this bootstrapped social enterprise will make a direct impact to the rural artisans’ lives. If that excites you more than it scares you, continue reading!

We put our heart and soul in everything we do- that includes driving your personal growth and supporting your career path.

We will train you to use the information at hand practically so that you can manage your work and thoughts more creatively. We will teach you tools that will help you explore your hidden inner talents so that you can be better at what you do every day.

So if you’re ready to never be bored at work again, write to us now!


Volunteer  ( Name | E-mail | Contact | Location | Occupation | Availability Period | Why Nazariya? | Source: Social Media, Word of Mouth, Newsletter, Other )

Contribute ( Name | E-mail | Contact | Location | Occupation | How would you like to contribute?: Promote us in your network, Sponsor our next event, Connect us to a larger audience | Shop from us! | Other )


Program Details-

Summer Internship Prog: May to July minimum 2 months

Winter Internship Prog: October- February minimum 2 months

Part-Time Internship: 4 hours/ day, min 3 months |  16 hours/ week aka weekend only, min 3 months | thrice a week. Min 3 months

Full-Time Internship: 6 months

( Name | E-mail | Contact | Location | Occupation | Type: SIP,WIP,P-T,F-T |

SM, DM, Research, Admin

Partner– Event, retailer, decor, workshops,